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broadcast advertising

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  • Broadcast Advertising Clearance Centre — The Broadcast Advertising Clearance Centre (BACC) was an NGO which until December 31 2007 pre approved most British television advertising. The work of the BACC has been taken over by Clearcast Ltd.BACC approval was applied both to scripts and to …   Wikipedia

  • Broadcast Advertising Standards Board Of Finance — The Broadcast Advertising Standards Board Of Finance (BASBOF) is an organization in the United Kingdom that funds the Advertising Standards Authority (ASA). It collents a voluntary levy on advertising costs, typically the levy is 0.1% on display… …   Wikipedia

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Broadcast journalism — is the field of news and journals which are broadcast , that is, published by electrical methods, instead of the older methods, such as printed newspapers and posters. Broadcast methods include radio (via air, cable, and Internet), television… …   Wikipedia

  • advertising, television and video —    Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… …   Encyclopedia of contemporary British culture

  • advertising — [ad′vər tīz΄iŋ] n. 1. printed or broadcast matter that advertises; advertisements collectively 2. the business or occupation of preparing and issuing advertisements …   English World dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • Broadcast relay station — A broadcast relay station, relay transmitter, broadcast translator (U.S.), rebroadcaster (Canada), or repeater (two way radio) is a broadcast transmitter which relays or repeats the signal of another radio station or television station, usually… …   Wikipedia

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